FAITH NEWSWIRE – A new book detailing the founding of Initiate Media is set to hit the global book market.
Not Business As Usual, published by Ark House Press, is the story of how one of the world’s most influential Christian media and marketing companies.
Matt Danswan and his wife Nicole founded the company in 2003 when they acquired Alive magazine, at the time Australia’s major monthly Christian publication. Founding a business is one thing, but building it debt-free is another, and Not Business As Usual details the story of how the company was built without debt.
“From the outset we have always purposely built an organization that was different,” explained Matt Danswan, the company’s current CEO.
“Neither my wife or I had any ambitions to be in the marketplace full-time. We thought we were business people who would contribute funds to the church and Kingdom, but God had other ideas. Even moving in to Christian media, we thought that Alive and other Christian media initiatives would just be a side business for us. I was running a few businesses, so I thought this was simply our contribution to the Kingdom.
“However this was His plan for our lives, and as such once we realised this was what we were called to do, we threw all caution to the wind. We had that inner confidence from the get go that we were going to do something that could really make a difference. It’s been a whirlwind, and has been a ride of absolute faith, which i detail in the book.
“Doing something out-of-the-box is not for the faint-hearted, but what an exciting way to live life. Every day for us is literally a new adventure and a new opportunity, and it would never had happened if we hadn’t accepted the call on our lives.”
Not Business As Usual is not just a business book, but rather an inspirational story for anyone keen to think outside the square; for those looking to get a God plan for their lives.
“We have never asked for a cent to start, fund and grow this business,” Matt said. “As all profits go back in to Initiate Media to fund the endless number of projects being worked on, it is hoped the book will act as a major fundraiser.”