Former Industry Insider and Top Producer Exposes the Dangers of Multilevel Marketing in Her New Book: Empty at the Top

FAITH NEWS SERVICE – United States—Wednesday, March 29, 2023

Empty at the Top: Exposing Spiritual Dangers in Multilevel Marketing Free to Download Through April 1, 2023

Athena Dean Holtz, a former industry insider and top producer who reached the top in three multilevel marketing (MLM) organizations, exposes the spiritual dangers of network marketing for Christians in her newly updated book, Empty at the Top. In this searingly honest personal story, Holtz reveals the dirty secrets of MLM and how relationships are misused for financial gain.

“My story is an eye-opening exposé of the deception of MLM,” said Holtz. “It’s a warning to Christians about the spiritual dangers of this business model.”

Holtz describes her journey from being a successful businesswoman to experiencing spiritual emptiness due to her involvement in MLM. She explains why so many people, particularly the most vulnerable, get sucked into what she calls “the lie”—the false promise that success comes easily with MLM.

Holtz warns readers that although it may seem like a lucrative opportunity to make money quickly, there is often more than meets the eye with MLM businesses. She shares examples of how these companies often rely on manipulation, guilt-tripping, and cult-like tactics to keep their members engaged and motivated.

Anyone who has considered being involved in MLM, or who knows others who are, will find this book compelling and eye-opening.

Download your free copy of Empty at the Top through April 1, 2023 on Amazon. Empty at the Top is rated 5 stars by those who have purchased the book. Here’s what some of the reviewers have said:

Joy Wendling
5 stars – Bold and Authentic

“This author holds nothing back as she shares her story of how God brought her through MLM to a closer relationship with him. She writes, “You may not agree with my final conclusion, but I trust you’ll see my heart is to see the body of Christ hungering and thirsting for more of Jesus rather than success and the things of this world.” So good!”

Phylis Mantelli
5 stars – Motives for MLM companies are deceptive

“As someone who was a part of a MLM company for 15 years while raising my children, I saw a lot of truth in this book. I was on a mission to make more money, earn more trips, recruit more people at the expense of spending time with my children which was why I wanted to have this part-time business to begin with. At times when I rose to the high ranks and was at the conferences where they passed out awards, my upline director treated me like a special queen. The following year if I just did enough to make that extra money for my family but with no special awards coming, she completely ignored me. Athena hits all areas of deception that can be had in MLM companies. While I loved the product I sold, the only way to try to get to the top, was through recruiting others. This book is a must read if you are entering into this type of business… Athena is very brave to tackle this subject, but I applaud her for her Godly truthfulness…”

For more information

To schedule an interview or for more information about this press release, please contact Athena Dean Holtz at info@redemption-press.com.

About the Author

Athena Dean Holtz spent ten years pursuing and reaching success and profit in network marketing. Founder and publisher of the hybrid Redemption Press, and a multi-published author and speaker, she is also an award-winning podcast host, and founder of the acclaimed She Writes for Him national events for Christian writers and speakers. She and her pastor husband Dr. Ross Holtz live in Enumclaw, Wash.

Suggested Interview Questions

1. Why do you think the topic of MLM and Christians is so polarizing?
2. Why do you think American Christians—especially women—are drawn to multi-level marketing (MLM)?
3. What do you feel is the main “red flag” and deception of MLM’s business model?
4. You first published this book thirty years ago, do you feel the danger of MLM involvement is still as prevalent today? How so?
5. What do you say to Christians feel MLM is an answer to prayer, and may be funding ministry, and helping others through MLM?
6. How have MLM’s practices changed? Are they still as manipulative?
7. What’s the main danger of bringing MLM involvement into the church?
8. What’s your advice for those involved in MLM?