FAITH NEWS SERVICE – United States—Monday, March 27, 2023
Athena Dean Holtz, a former industry insider and top producer who reached the top in three multilevel marketing (MLM) organizations, exposes the spiritual dangers of network marketing for Christians in her newly updated book, Empty at the Top. In this searingly honest personal story, Holtz reveals the dirty secrets of MLM and how relationships are misused for financial gain.
“My story is an eye-opening exposé of the deception of MLM,” said Holtz. “It’s a warning to Christians about the spiritual dangers of this business model.”
Holtz describes her journey from being a successful businesswoman to experiencing spiritual emptiness due to her involvement in MLM. She explains why so many people, particularly the most vulnerable, get sucked into what she calls “the lie”—the false promise that success comes easily with MLM.
Holtz warns readers that although it may seem like a lucrative opportunity to make money quickly, there is often more than meets the eye with MLM businesses. She shares examples of how these companies often rely on manipulation, guilt-tripping, and cult-like tactics to keep their members engaged and motivated.
Empty at the Top is an honest look at how easy it can be to get caught up in something that seems innocent but can lead to spiritual ruin. Anyone who has considered being involved in MLM, or who knows others who are, will find this book compelling and eye-opening.
Download your free copy of Empty at the Top beginning March 28, 2023 through April 1, 2023 on Amazon. Empty at the Top is rated 5 stars by those who have purchased the book. Here’s what some of the reviewers have said:
5 Starts – An Eye-opening Look at Multilevel Marketing
“In “Empty at the at Top: Exposing Spiritual Dangers in Multilevel Marketing,” Athena Dean Holtz writes an eye-opening book on the many multilevel marketing organizations in existence today. She is open and transparent in writing about her own previous involvement and how God drew her out of the company and brought her back to him. She shares the dangers, especially spiritual dangers, to a person and their family when one or both adults are involved in the organization. But she also shares the way out of these organizations and how God can and will redeem situations of the families who leave.
If you have ever been involved in a multilevel marketing organization, if you are currently in one, or if you’re thinking about joining, this is a “must-read” book!”
5 stars – Multilevel Marketing Exposed!
“If you grew up in the church in the 1970s then you were likely at one time invited to what you thought was a social gathering – only to discover you were duped into sitting in on a “once in a lifetime” get rich quick presentation. Thank you Athena for unmasking the spiritual dangers of MultiLevel Marketing schemes that insidiously work their way into church fellowships.”
For more information
To schedule an interview or for more information about this press release, please contact Athena Dean Holtz at firstname.lastname@example.org.
About the Author
Athena Dean Holtz spent ten years pursuing and reaching success and profit in network marketing. Founder and publisher of the hybrid Redemption Press, and a multi-published author and speaker, she is also an award-winning podcast host, and founder of the acclaimed She Writes for Him national events for Christian writers and speakers. She and her pastor husband Dr. Ross Holtz live in Enumclaw, Wash.
Suggested Interview Questions
- Why do you think the topic of MLM and Christians is so polarizing?
- Why do you think American Christians—especially women—are drawn to multi-level marketing (MLM)?
- What do you feel is the main “red flag” and deception of MLM’s business model?
- You first published this book thirty years ago, do you feel the danger of MLM involvement is still as prevalent today? How so?
- What do you say to Christians feel MLM is an answer to prayer, and may be funding ministry, and helping others through MLM?
- How have MLM’s practices changed? Are they still as manipulative?
- What’s the main danger of bringing MLM involvement into the church?
- What’s your advice for those involved in MLM?